Top 10 Social Media Advertising Tips for Digital Marketers   What is Social Media Marketing? Social media marketing refers to the process of creating content that is specifically tailored to the context of each social media platform, to drive user engagement and sharing. With almost everyone having a profile on social media platforms such as […]

What is Marketing Automation? Marketing automation is a tool that automatically handles multipurpose campaigns and marketing operations across several channels. Businesses can target clients with automated messaging via text, social media, email, and web using marketing automation. Messages are sent automatically according to sets of instructions called workflows. Marketing and sales departments use marketing automation

  What is SEO? The process of improving a website to increase its exposure and rating on search engine results pages is known as SEO, or search engine optimization. Making a website appear more relevant and authoritative to search engines like Google, Bing, and Yahoo is the aim of search engine optimization (SEO). This increases